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Challenge
Consumers are not aware of the toxins and non beneficial ingredients in their skincare products while purchasing them.
Insight
Women want their skin to feel good and healthy, but also want to know that what they’re putting on their skin is organic and pure. They also are mindful of a brands values, and want a product to be inclusive and good for the environment.
Solution
True Botanicals believe in using true organic and cruelty free ingredients that improve skin quality for women of all ages and backgrounds so decided on showcasing that in our ads.
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